DESIGNER & BRAND
YUAN LI LONDON was established in 2015, collections of bespoke couture hats and fascinators primarily for ladies. Inspired by classic aesthetics and elegance of Golden Era of Couture, designer’s Chinese heritage and life experience of women, mix with contemporary London edge.
YUAN LI LONDON’s design philosophy is “Wear Your Heart On Your Head”, self-expression with imagination. The collection is combination of creativity and exclusive service to clients, focus on their personality, lifestyle, offering top quality materials with refined skills to achieve the one and only, show-stopping look.
YUAN LI LONDON’s hats are highly praised at Royal Ascot every year, and was called “One of the most spectacular hat” in Royal Ascot Ladies Day 2018” by Harper’s Bazaar, reported by many media such as Hat Magazine, BBC, ITV, Daily Mail, Evening Standard, Mirror, The Sun, MI Magazine etc, also featured on Vogue Italia.
YUAN LI LONDON designed “Feminist” feather headdress for BBC actor and comedian Deborah Frances-White for her show world tour. It was used to remark "100 years of British Parliament giving women rights to vote" at The Guardian Live in London Palladium.
Yuan Li London’s designs are exhibited every year at London Hat Week. The Chinese culture inspired designs were loved by visitors and fellow milliners at "The great hat exhibition" by London Hat Week.
Also she was invited to exhibition at China Design Centre during the “Bloomsbury Festival” as homage to literature, culture, Feminism and Virginia Woolf in Bloomsbury’s history.
Yuan Li created a headdress “Anatomy of Love” for muse, artist and model Tessa Kuragi, in collaboration with fashion photographer Nike Knight’s SHOWstudio, for their exhibition “The Beautiful Darkness”.
Headdress and costume design for lead singer of The Future Shape of Sound.
Bespoke Hat for PR Angel, Lead of The Urban Voodoo Machine, and for his performance at Vive Le Rock Award.
The Designer Yuan Li
Since she came to London in 2001 as a fashion student in University Art London, Yuan Li has kept her Chinese heritage, absorbed essence of British culture, European history and art, and grown up again with circle of Bohemian artists and muses in East London.
As a fashion designer for 15 years she has created a distinctive style in women's bridal, evening wear and couture millinery. While she worked for evening wear company Ariella Fashion, her designs were awarded by UKFT and received award fro HRH Princess Anne.
While working as couture designer, her designs have become favourites of celebrities such as Myleene Klass, Beverley Knight, Holly Willoughby, Michelle Keegan, Camilla Dallerup etc. , for their red carpet events and were featured in major magazines, TV and newspapers such as Vogue, Cosmopolitan, BBC, ITV etc.
In 2011, for the iconic Playboy club reopening in London, based on the famous 60s Bunny outfit she has recreated limited edition "Union Jack bunny outfits" that wowed club’s launching night.
Few years ago she encountered famous British milliner Stephen Jones at Eurostar train station, their conversation and the love of classic glamour from the gone-by era, inspired her become a milliner. Gradually, she kept learning, finally she quit a well paid position as Head of design, and started her own label Yuan Li London.
Creativity is art, craftsmanship is a journey, just like what Stephen Jones said to her, “Don’t make hats if you wanted a easy life, but if you want to do something extraordinary and fascinating, DO become a milliner!”