Yuan Li London was established in 2014, collections of bespoke high end Couture Millinery for ladies and gentlemen, including luxury hats and fascinators. Inspired by classic aesthetics and elegance of Parisian Golden Era of Couture, swing between designer’s Chinese heritage, European culture and art, mix with contemporary edge and London chic.

Yuan Li London’s collection is combination of creativity and exclusive service to highly respected, privileged clientele and artistic individuals, focus on their personality, lifestyle, offering top end luxury materials with refined skills to achieve the one and only, show-stopping look.

Royal Ascot

In 2015, the “Love Poem Fascinator” was praised as one of the “Top 10 Craziest Hat of the Ladies day” in Royal Ascot. Through the years, her designs in Royal Ascot was reported by many media such as Daily Mail, Telegraph, BBC, The Sun, ITV, MI Magazine etc.


October 2016, Yuan Li London’s designs were exhibited at “Milliner X Artisan” exhibition by London Hat Week.

Also she was invited to exhibition at China Design Centre during the “Bloomsbury Festival” as homage to literature, culture, Feminism and Virginia Woolf in Bloomsbury’s history.

March 2018, Yuan Li London's Chinese culture inspired design were selected and exhibited at "The great hat exhibition" by London Hat Week.


Yuan Li created a headdress “Anatomy of Love” for muse, artist and model Tessa Kuragi, in collaboration with fashion photographer Nike Knight’s SHOWstudio, for their exhibition “The Beautiful Darkness”. The same design was also shot by photographer Rankin for his new book.

  In 2016, she designed “Feminist” feather headdress for BBC actor and comedian Deborah Frances-White for her show world tour. in February 2017, it was used to remark 100 years of British Parliament giving women rights to vote at The Guardian Live showing in London Palladium.

Headdress and costume design for lead singer of The Future Shape of Sound.

Bespoke Hat for PR Angel, Lead of The Urban Voodoo Machine, and for his performance at Vive Le Rock Award.


The Designer Yuan Li

Since she came to London in 2001 as a fashion student in University Art London, Yuan Li has kept her Chinese heritage, absorbed essence of British culture, European history and art, and grown up again with circle of Bohemian artists and muses in East London.

 As a fashion designer for 15 years she has created a distinctive style in women's bridal, evening wear and couture millinery. While she worked for evening wear company Ariella Fashion, her designs were awarded by UKFT and received award fro HRH Princess Anne.

While working as couture designer, her designs have become favourites of celebrities such as Myleene Klass, Beverley Knight, Holly Willoughby, Michelle Keegan, Camilla Dallerup etc. , for their red carpet events and were featured in major magazines, TV and newspapers such as Vogue, Cosmopolitan, BBC, ITV etc. 

 In 2011, for the iconic Playboy club reopening in London, based on the famous 60s Bunny outfit she has recreated limited edition "Union Jack bunny outfits" that wowed club’s launching night.

 Few years ago she encountered famous British milliner Stephen Jones at Eurostar train station, their conversation and the love of classic glamour from the gone-by era, inspired her become a milliner. Gradually, she kept learning, finally she quit a well paid position as Head of design, and started her own label Yuan Li London.

 Creativity is art, craftsmanship is a journey, just like what Stephen Jones said to her, “Don’t make hats if you wanted a easy life, but if you want to do something extraordinary and fascinating, DO become a milliner!”